About Us
Designer Pop! creates unforgettable greeting cards that go beyond expectations. Each card opens to reveal an intricate, laser-cut, and hand-assembled 3D structure, crafted with remarkable detail, vibrancy, and precision. Every design is made to surprise, delight, and make a lasting impression.
What truly sets Designer Pop! apart is the display-worthy nature of our cards. More than just a greeting, they become keepsakes—perfect as centerpieces, shelf décor, office desk accents, or cheerful additions to windowsills. They’re designed to be seen, shared, and remembered.
With bold colors, intricate construction, and thoughtful craftsmanship, Designer Pop! cards deliver a little pop of happy — turning everyday moments into something extraordinary.
Our Design Philosophy
At the heart of our work is intentional design.
Each card is thoughtfully crafted with clean composition, intricate details, and timeless themes — unfolding into a three-dimensional experience that feels joyful, personal, and made to last.
Crafted to Be Remembered
Our pop-up cards are carefully constructed using premium materials and detailed laser-cut elements, then hand-assembled to ensure precision and quality. The result is a card that doesn’t just get opened once — it gets displayed, kept, and revisited.
Whether it’s a birthday, wedding, or simple thank-you, our cards are designed to become keepsakes.
Our Products
Every product we offer is made with care and intention. From design to assembly, attention to detail is never an afterthought. We work closely with trusted partners and craftspeople to ensure each card meets our standards for quality and craftsmanship.
These are products we proudly give, display, and share ourselves.
The Founders
Designer Greetings began in Staten Island, NY, in 1982, when Jack Gimbelman, after many years in the greeting card business, decided to launch his own company with his wife, Vickie. By 1990, the company had expanded to a new 22,000-square-foot office and warehouse, with Jack and Vickie’s children, Fern and Steven, joining the business. The company continued to grow, and in 2006, Designer Greetings acquired the Card$mart® trademark, surpassing 18,000 designs and increasing its staff to 180 employees.
In 2008, Designer Greetings moved to a 120,000-square-foot, state-of-the-art headquarters office, showroom, and warehouse in Edison, NJ, with designs surpassing 20,000. The following year, Designer Greetings opened a permanent showroom at AmericasMart in downtown Atlanta, GA, and acquired two additional companies:
Red Farm Studio© and Glitterwrap™.
The company’s expansion continued with the acquisition of Royal Greetings in 2011, followed by enGreet and Treasure Greetings in 2012. In 2015, Designer Greetings added Mike’s Distributing to its portfolio, and in 2018, it acquired V&M Sales, Madison Park, and Northern Exposure while also trademarking Designer Papers™ and Faithfully Yours™.
The company further expanded in 2019 with the acquisition of Kristin Michaels Greetings and Palm Press, Inc., followed by the 2020 acquisition of Expressions Unlimited, Inc. and Paper Pop™, which was later reimagined and rebranded as Designer Pop. Most recently, in 2022, Designer Greetings acquired QPS, further expanding its sales force and business operations.
Today, Designer Greetings remains a family-owned-and-operated company and a leader in the industry, with more than 24,000 designs and one of the most award-winning greeting card lines in the United States.
The company’s continuous growth led to the expansion of its warehouse to 200,000 square feet in 2024, along with an expansion of its AmericasMart showroom in Atlanta. Steven Gimbelman serves as CEO, Fern Gimbelman as Chief Creative Director, and Josh Kirschbaum as President.
Thank you for being part of our journey.
We’re honored to help you celebrate life’s moments — and we look forward to creating many more with you.
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